The Rise of the Little Guy - Up and Coming Brands

Burton have been making the best products out there for years and years, but their dominance of the market is under threat. Increasing prices and a slimmed-down, American-focussed team have allowed new, smaller, rider-driven companies to creep onto the scene and gain a substantial following. Look out for DCP, JP Solberg & Romain de Marchi's Yes! brand, and Travis Parker's delicious Airblaster outerwear brand. Little companies like these, with a little more soul to them, seem to be more into growing their brands than stacking the dollars, so often the same quality is available much cheaper.